Digital awareness campaign: unsafe abortion in West Africa x NGO RAES

publication date

October 2021

project type

360 digital campaign

client

NGO RAES

location

dakar, senegal

formats produced

web series, vox pops, studio interviews, social media content

Page Instagram de la campagne « Omerta à Ratanga » sur un smartphone

In 2021, I co-wrote and managed the digital campaign Omerta à Ratanga, a committed fiction designed to break the silence around unsafe abortion in West Africa.

Rooted in the realities of Senegalese youth, the campaign combined audiovisual content and online community management.

The goal: to encourage people to speak out, bring different viewpoints together and open a space for dialogue on sexual and reproductive health.

My role in the project

Co-writer: developing the plots and characters, and turning sexual and reproductive health issues into a story.
360° project management: overall coordination, from concept to distribution.
Creative and editorial supervision: leading a multidisciplinary team (graphic designers, videographers, photographers, community managers…).
On set during the shoots: artistic oversight, narrative consistency, support for the direction.
Digital strategy: distribution plans, interactive formats, awareness messages, monitoring of community engagement.

Formats produced for the campaign

Web series “Omerta à Ratanga” (5 episodes): an immersive fiction released on social media, followed by interactive discussions.
Vox pops in Dakar: spontaneous interviews capturing public perceptions of unsafe abortion.
Expert interviews: a lawyer, an imam and a doctor, to unpack the legal, religious and medical issues.
Anonymous testimony of a rape survivor: an intimate and moving account that deeply resonated with the audience.

This project allowed me to draw on all my editorial, storytelling and strategic skills to design a campaign that was sensitive, structured and deeply committed, in service of an essential cause.

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